Creativeship: A Novel for Evolving Leaders

author: Bob Kelleher

name: Wayne

average rating: 0.0

book published: 2012

rating: 2

read at: 2013/05/10

date added: 2013/05/10

shelves: non-fiction-business

review:

'Creativeship' is a business book disguised as a novel. It's a quick enough read, but the principles laid out in it don't strike me as particularly earth-shattering.



The book starts with Joe retiring and travelling with his daughter to his retirement party. Along the way, he reflects on his life and career. Over time, he coalesces his experience with newer ideas and the book ends with Joe giving a "TED" style talk to an audience. The important principles that should be combined include Purpose, Engagement, Performance, Innovation, Tri-Branding and Global Growth. These are combined into something called 'Creativeship.' Emphasis on using viral videos and social media is given, as well as tying engagement of employees with performance. But are these especially new ideas? Especially when a lot of the companies have been around for at least a decade?



Each big idea is given an appendix which redefines the idea, gives key learning points, discussion points, example companies, reading lists videos and blogs.



The ideas are good and probably still relevant. They just feel a bit dated here in 2013 to come across as the kind of bold revelations that the story wants to make them. Perhaps there is a market for this in well established old companies run by leaders who are resistant to change. Perhaps I've just read some better examples of ways to drive innovation and creativity.





via Wayne's bookshelf: read http://www.goodreads.com/review/show/583083688?utm_medium=api&utm_source=rss