The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

author: Ekaterina Walter
name: Wayne
average rating: 3.72
book published: 2014
rating: 4
read at:
date added: 2018/07/21
shelves: non-fiction-business
review:
'The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand' by Ekaterina Walter and Jessica Gioglio is not a typical book that I might review, but the 'Visual' in the title appealed to me.

The advent of more internet and more social media has accelerated a lot of things. It has also, in some ways, brought consumers and brands a bit closer together. This book explores how to use visual storytelling on a variety of platforms like Facebook, Twitter, Pinterest, YouTube and others. Every platform has unique approaches, and finding your companies voice and focus takes effort to succeed. There can be missteps, but there can be big successes, like the Oreo Daily Twist campaign, where they posted an image every day for 100 days. The approaches and advice here seem pretty solid.

I am not in marketing, but I know how hard the folks at my company work at keeping things relevant on Instagram and Pinterest. This is an interesting book with what seems like some good advice.

I received a review copy of this ebook from McGraw-Hill Professional and NetGalley in exchange for an honest review. Thank you for allowing me to review this ebook.


via Wayne's bookshelf: read https://ift.tt/2uFnr86