Art of Atari

author: Tim Lapetino
name: Wayne
average rating: 4.42
book published:
rating: 5
read at: 2017/10/07
date added: 2017/10/07
shelves: non-fiction
review:
'The Art of Atari' by Tim Lapetino with Robert V. Conte is a great tribute to the the branding and packaging of Atari.

Atari is one of the most recognized names in the world, but when they were putting out their consoles, no one knew who the artists were behind the great box art for the games. This book introduces us to most of these people.

They had a tough job because early games were just a series of pixels. They had the job of infusing the buyer with the images to fire their imaginations. From sports stars to fighter pilots, some of the art is iconic. Along with the art, the home and arcade console designs are discussed. There are discussions of almost all of the games and longer articles about Atari concepts that never made it to market. There is art and advertising from over 40 years of the company's history.

I really had a great time reading this book and learning more about the artists behind this iconic brand. It took me back to the early days of coin-op arcades and those early home consoles.

I received a review copy of this ebook from Dynamite Entertainment, Diamond Book Distributors, and NetGalley in exchange for an honest review. Thank you for allowing me to review this ebook.


via Wayne's bookshelf: read http://ift.tt/2xZWFdf