Thinking in New Boxes: A New Paradigm for Business Creativity

author: Luc de Brabandere

name: Wayne

average rating: 4.00

book published: 2013

rating: 4

read at: 2014/08/08

date added: 2014/08/08

shelves: non-fiction-business

review:

'Thinking in New Boxes: A New Paradigm for Business Creativity' by Luc de Brabandere and Alan Iny is one of the better, more focused books I've read on business creativity. Instead of talking in broad, vague concepts, it gets to practical matters right away.



The usual thinking for creativity is to think outside the box, but doing that is harder than it sounds. It's better to recognize the boxes that we find ourselves in. The constraints we assume or place on our businesses, and then find new boxes based on those. Techniques are all throughout the book and based on five techniques, such as diverge.



The emphasis here is on more focused approaches than I've seen. While it is focused, there is room for blue sky thinking and "what if" scenario building, but in the context of current boxes. There are good examples throughout, and I liked the fictional video game company they used to guide through the process. By the end of the book, it shows how a company can truly transform. I enjoyed it.



I was given a review copy of this ebook by Random House Publishing Group and NetGalley in exchange for an honest review. Thank you for allowing me to review this ebook.





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