Influencer: The Power to Change Anything

author: Kerry Patterson

name: Wayne

average rating: 3.96

book published: 2007

rating: 3

read at: 2014/05/21

date added: 2014/05/21

shelves: non-fiction-business

review:

'Influencer: The Power To Change Anything' gives the reader a set of tools to influence and motivate others. Through a series of tools and stories of how these tools have worked for others, the concepts are reiterated and reinforced.



The illustrations include a prison release program that has a high success rate, and a soap opera that teaches villagers that it's wrong to abuse women. Other illustrations include corporate change and weight loss. With tools like harnessing peer pressure and finding vital behaviours, this becomes quickly valuable. The authors warn that the six tools in the book must all be utilized. There is no piecemeal approach to the art of influence, but if the stories are any indication, these are powerful tools.



The stories get repeated to illustrate different aspects, which is good, but there is a repetitive type of introduction that got a bit old, but I suppose if you were to come back to the book as a refresher on a certain chapter then maybe this comes in handy. The authors offer a training and resources based on this on their website. Interesting and practical.



I was given a review copy of this ebook by McGraw-Hill Professional and Netgalley in exchange for an honest review. Thank you for allowing me to review this book.





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