author: Debra Kaye
name: Wayne
average rating: 4.05
book published: 2013
rating: 4
read at: 2013/12/03
date added: 2013/12/03
shelves: non-fiction-business
review:
Red Thread Thinking by Debra Kaye is one of the better books on innovation that I've read lately. Rather than talk about innovation and creativity as abstract concepts, there are concrete approaches here that seem to be of some benefit for business innovation.
With chapters on how to stimulate and channel creativity for best business uses, to getting out and seeing how customers are really using your products, to packaging and selling your ideas.
The overall book seems to be focused more on marketing and product research, and there is a lengthy appendix the author offers as a sample for research, but there is better quality here than in many recent books I've read and I will be recommending this book to colleagues.
I was given a review copy of this book by McGraw-Hill Professional and Netgalley in exchange for an honest review. Thank you for letting me review this book.
via Wayne's bookshelf: read http://www.goodreads.com/review/show/509352667?utm_medium=api&utm_source=rss
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