Made You Look: How Advertising Works and Why You Should Know

author: Shari Graydon

name: Wayne

average rating: 3.72

book published: 2003

rating: 4

read at: 2013/08/10

date added: 2013/08/10

shelves:

review:

Made You Look is a book designed to help give younger consumers awareness of the pervasiveness of advertising in our modern world. From online ads in social media to product placements in movies, there is no easy way to consume media without running into ads.



The book is lively and informative without either being too preachy or taking particular sides. There are interesting experiments to try to show how online advertising can change based on what you surf for, and guidelines and laws for advertising to young people are explained. The book ends with a nice appendix of resources for consumers, and there is an excellent layout of a way to complain to a company about a product that doesn't deliver as promised.



The layout is catchy with some cartoon illustrations and unusual block layouts by Michelle Lamoreaux. When my children were younger, this would have been an excellent resource to teach them about the wiles of the world they live in. This is a highly readable and informative book.





via Wayne's bookshelf: read http://www.goodreads.com/review/show/688784946?utm_medium=api&utm_source=rss